
Alida Minnie is a Senior Specialist: Customer Experience at Telkom with more than 30 years of experience in telecommunications, customer experience, strategy, and digital transformation. She leads enterprise-wide CX initiatives focused on improving customer journeys, customer insights, and business performance through data-driven decision-making. She played a pivotal role in establishing Telkom’s Customer Experience function and led the successful rollout of various CX programmes, earning the Telkom Group CEO Award. She holds a Master’s in Business Leadership, is an Accredited Customer Experience Professional (ACXP), has completed UX Design at the University of Cape Town, and is currently pursuing a Degree in Data Science.