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WiDT Speaker

With a foundation in actuarial science and a deep passion for data, I have built a dynamic career at the intersection of analytics, digital transformation, and strategic Data leadership. While my initial path led me into actuarial consulting, I quickly discovered that my true strengths lay in broader analytical problem-solving and innovation, prompting a shift back into banking. There, I held various quantitative and analytical roles at Nedbank and FNB, where I was first introduced to the world of data product ownership.

A move to a new city and a new industry brought me to Woolworths, where I began as a Senior Customer Analyst. My journey evolved rapidly into digital data roles on the app team, culminating in a pivotal position as Digital Marketing Performance Lead.

My leadership trajectory continued as I took on the role of Head of Analytics at Takealot, following a brief period in Telco with Vodacom as a Data Product Owner. I then returned to Retail, taking on the challenge of building and leading the Customer Insights and Analytics team at Massmart. Today, I head up the Data Science function at Pick n Pay, driving data-led decision-making and innovation at scale.

Throughout my career, I’ve remained committed to continuous learning, completing two postgraduate qualifications in Data Science, Machine Learning, and AI, and currently pursuing a Master’s degree in