< Go Back

Absa

Tasleem Shariff is a Senior UX Designer at Absa Personal and Private Banking, bringing a systems-driven approach to applying brand strategy and human-centred design within complex, regulated financial services. With 10 years of experience across brand development, healthtech, and fintech, she specialises in designing high-trust digital products. At Absa, she oversees design quality across Rewards, Value-Added Services, transactional banking, and payments, influencing product direction and supporting the evolution of design practices at scale. She also guides the design team on PayShap integrations, ensuring secure, intuitive, and consistent customer experiences across payment journeys. Her background includes shaping brand perception, designing for high-trust health platforms, and delivering banking solutions within highly regulated environments. Tasleem actively supports and mentors designers, contributing to the growth of strong, thoughtful design practice. Tasleem is passionate about ensuring financial services are accessible and trustworthy – particularly in contexts where inequality and rapid digital acceleration can either increase access or risk widening exclusion if not thoughtfully designed.