As EVP, Sam leads the agency’s award-winning digital and analytics teams, where he develops innovative strategies that combine deep data insights with cutting-edge marketing tactics. A digital native and passionate innovator, Sam has a rare ability to connect seemingly disparate concepts in new ways, creating integrated campaigns that deliver exceptional results across multiple channels.
His expertise includes platforms like Facebook, Google, LinkedIn, YouTube, Amazon, Programmatic/DSPs, and more. Sam crafts comprehensive, scalable strategies and relentlessly optimizes campaigns to generate tangible business growth for clients across B2B, B2C, DTC, SaaS, and beyond.
Sam is also a well-known thought leader in the digital and data marketing spaces. He is regularly invited to speak at major regional, national, and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is frequently cited in leading national, regional, and industry publications.
You can learn more about Sam on his website or by following him on his social media platforms: LinkedIn ,X, and listen to his lessons on YouTube.
Given the focus of Converge Africa 2025 on digital transformation, innovation, and driving impactful business outcomes across industries, I believe Sam’s insights on integrating advanced data analytics with cutting-edge marketing strategies would resonate strongly with your audience. We would love to schedule a meeting with Sam to discuss this further. Please let me know if you have any questions or need additional information!