
I’m a fashion marketing and e-commerce professional with experience across B2B and B2C marketing, brand management, and digital retail. Having worked at Sole Distribution and Timberland South Africa, I currently work at Surtee Group, focusing on e-commerce trading and merchandising. I hold an Honours degree in Marketing from Wits University, where my research explored Gen Z online fashion purchasing behaviour. I’m passionate about understanding consumer behaviour, creating seamless digital shopping experiences, and exploring how brands can better connect with customers and deliver on their promises.