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Surtee Group

Safa Ebrahim

E-commerce Trading & Merchandising

I’m a fashion marketing and e-commerce professional with experience across B2B and B2C marketing, brand management, and digital retail. Having worked at Sole Distribution and Timberland South Africa, I currently work at Surtee Group, focusing on e-commerce trading and merchandising. I hold an Honours degree in Marketing from Wits University, where my research explored Gen Z online fashion purchasing behaviour. I’m passionate about understanding consumer behaviour, creating seamless digital shopping experiences, and exploring how brands can better connect with customers and deliver on their promises.

Jul 31, 2026

Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.

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Jun 30, 2026

Why the Next African Unicorn Will Come From a Township, and Why Nobody Is There to Listen

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