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Digicommerce

Ross Griffin

Business Development Manager

Ross leads business development for DigiCommerce across Africa, the Middle East and North America. He has spent ten years in eCommerce as a developer, eCommerce manager and solutions consultant, including enterprise commerce platform work for retailers and distributors with revenue in the billions. His focus is the gap between what a commerce platform can do and what a sales team, branch or customer will actually use.

Jul 31, 2026

Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.

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Jun 30, 2026

Why the Next African Unicorn Will Come From a Township, and Why Nobody Is There to Listen

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