
Robert Joubert founded Boomerang BPO on a conviction most Customer Services Outsourcers have abandoned: the person answering your customer’s query is not an ‘agent’. They are a Brand Ambassador. Twenty years later, that belief has built 600-strong Cape Town operation serving retail, ecommerce and fintech brands accross the UK and South Africa. Rob believes Africa’s digital commerce era will be won or lost at the Customer Experience layer and that most operator are under investing precisely when growth demands it most. He’s at Converge Africa to have that conversation. ISO27001, ISO9001, Awared Top Medium BPO Operator 2025