Poovan Soobramoney is a B2B digital commerce and marketing professional with 5 years of experience in BMG Online and 20 years with the organisation, bringing deep institutional knowledge and a strong understanding of customer needs, business operations, and digital transformation. With a background in e-commerce, digital marketing, and business systems, he works at the intersection of technology, sales, and customer engagement to help organisations unlock practical growth opportunities in the digital space.
At BMG, Poovan focuses on strengthening digital channels, improving online performance, and creating strategies that support both B2B and B2C growth. He is passionate about simplifying complex digital challenges, using data-driven insight to improve decision-making, and helping businesses adapt to changing customer expectations in an increasingly connected marketplace. Known for his practical and business-focused approach, Poovan brings valuable perspectives on digital transformation, online sales, and the future of B2B commerce in Africa.
Converge Africa is a part of a series of retail events unlike any other. It's the new unifying brand for the digital commerce value chain. Formerly ECOM Africa.
Converge Africa Conference & Expo
For enquiries contact:
T: +27 21 700 3500
T: +27 21 700 3579
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