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Massmart

Laura Hartnady

VP Marketplace

Laura has over a decade of eCommerce experience after having started her career as a software developer and leading operational change. Her previous experience includes the Head of Retail / Merchandising at Takealot, Chief Commercial Officer at Silvertree Brands, as well as international stints at Amazon, Tesco, and Credit Suisse. She holds an MBA from INSEAD Business School. 

Jul 31, 2026

Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.

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Jun 30, 2026

Why the Next African Unicorn Will Come From a Township, and Why Nobody Is There to Listen

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