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Publicis

Kieara Hyman

Head Of Commerce & Retail

Head of Ecommerce at Publicis, where she leads ecommerce and retail media capabilities in South Africa. With experience across agency, brand and ecommerce environments, she specialises in connected commerce, digital transformation and the evolving retail media landscape. Kieara also serves as an expert on the IAB South Africa Connected Commerce Board, contributing to the development of the connected commerce ecosystem.

Jul 31, 2026

Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.

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Jun 30, 2026

Why the Next African Unicorn Will Come From a Township, and Why Nobody Is There to Listen

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