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TikTok

Keith Ngcongo

Client Partner - Retail/Ecomm SSA - TikTok

Keith Ngcongo is a Client Partner for Retail and E-commerce in Sub-Saharan Africa at TikTok. He works with leading retailers and brands to turn creative ideas into measurable business growth. Previously at Google, Keith brings experience across digital media, commerce and client partnerships. He is passionate about the intersection of culture, community and technology, and how brands can connect with people in ways that drive results.

Jul 31, 2026

Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.

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Jun 30, 2026

Why the Next African Unicorn Will Come From a Township, and Why Nobody Is There to Listen

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