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AWA digital

Johann Van Tonder

CEO

After 15 years as a CRO (Conversion Rate Optimisation) specialist, Johann now runs the CRO agency AWA digital. Local clients include Woolworths, PnP, TFG and smaller ecommerce brands that everyone will talk about in 2 years.

He is co-author of Ecommerce Website Optimization (Kogan Page, London) + AI Playbook for Research, CRO and Experimentation (Convert, London).

Jul 31, 2026

Trust Is Not a Soft Asset. It’s the Infrastructure African Commerce Keeps Neglecting.

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Jun 30, 2026

Why the Next African Unicorn Will Come From a Township, and Why Nobody Is There to Listen

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