
After 15 years as a CRO (Conversion Rate Optimisation) specialist, Johann now runs the CRO agency AWA digital. Local clients include Woolworths, PnP, TFG and smaller ecommerce brands that everyone will talk about in 2 years.
He is co-author of Ecommerce Website Optimization (Kogan Page, London) + AI Playbook for Research, CRO and Experimentation (Convert, London).