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WiDT Speaker

Jessy embarked on her advertising journey in 2012, joining a prominent ad tech agency in South Africa. Swiftly climbing the ranks, she took charge of ad tech for European publishers and ecommerce players. At eBay, Jessy advanced to lead Product, Ad Tech, and Strategy for Emerging Markets (Latin America & Southern Africa), with a primary focus on monetization solutions for classifieds businesses. In 2019, serving as a Technical Director and board member at a local SaaS firm, she was in charge of strategic management and implementation of tech providers and international clients. Joining Jumia Group (NYSE:JMIA), Jessy spearheaded the operational department setup across the region, instilling accountability with ad tech partners and driving efficiency and revenue enhancements. With over 13 years of experience, she has mastered advertising and tracking. She is now shaping the Advertising and Marketing Technology vision at Jumia Group.