David Arrowsmith is a seasoned marketing strategist and Client Partner at Intent HQ, where he helps leading brands transform customer relationships through data-driven personalization. With over 20 years of experience spanning CRM, digital strategy, and customer engagement, David has worked with some of the world’s most recognizable brands to bridge the gap between data and meaningful customer experiences.
At Intent HQ, David partners with clients to move beyond traditional segmentation — helping them tap into behavioral signals and intent-rich insights to deliver relevance at scale. Passionate about putting people back at the center of personalization, he focuses on how to use AI ethically and effectively, without sacrificing customer trust.
David’s hands-on experience in industries like telecoms, retail, and financial services makes him uniquely equipped to speak to the real-world challenges brands face. In his workshop “Do we really know our customers as well as we think?”, he invites participants to rethink what customer understanding truly means — and how Edge AI can unlock deeper connections in a privacy-first world.
David brings a pragmatic, insight-driven approach to solving complex challenges, making him an engaging and empathetic guide for brands looking to modernize how they connect with their audiences.
Converge Africa is a part of a series of retail events unlike any other. It's the new unifying brand for the digital commerce value chain. Formerly ECOM Africa.
Converge Africa Conference & Expo
For enquiries contact:
T: +27 21 700 3500
T: +27 21 700 3579
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