Christopher is the Head of Ecommerce (Southern Hemisphere) at G-STAR, where he drives regional ecommerce strategy, sales growth, and profitability through data-driven decision-making, P&L analysis, and performance optimisation. He has over 18 years of experience across ecommerce, digital transformation, retail strategy, and business development. Prior to G-STAR, Christopher held senior global ecommerce and data leadership roles at PUMA Group, where he led customer data management programs, supported global market rollouts, and delivered performance insights across multiple countries. He previously built and scaled PUMA South Africa’s ecommerce business from the ground up, achieving significant revenue growth and strong profitability performance. Earlier in his career, he held leadership roles at New Balance, eComplete, RSAWEB, Crossroads Distribution, and Crixus, where he gained extensive experience in retail operations, supply chain management, digital strategy, and business development.
Converge Africa is a part of a series of retail events unlike any other. It's the new unifying brand for the digital commerce value chain. Formerly ECOM Africa.
Converge Africa Conference & Expo
For enquiries contact:
T: +27 21 700 3500
T: +27 21 700 3579
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