Raise Nissan’s Profile within South Africa’s EV Industry
Nissan was looking to enhance their position as technology leaders in the developing EV ecosystem in South Africa.
Problem
Objective
Nissan was looking to enhance their position as technology leaders in the developing EV ecosystem in South Africa.
Solution
Solution
Through consultation with VUKA’s Smarter Mobility Africa team, a package was created that included brand awareness, premium product placement in action, & thought leadership positioning.
Result
Results
Nissan received industry stakeholder engagement from the South Africa Minister of Transport, the United Nations Environment Programme, & famous radio presenter DJ Fresh. The total Nissan campaign PR value equated to R23 Million.
The actual achievement of driving EVs 2000kms from the Capital City to Cape Town is a major highlight of this event.
Mamokhele Sebatane
Corporate Communications at Nissan Motor Co.
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