Raise Nissan’s Profile within South Africa’s EV Industry

Nissan was looking to enhance their position as technology leaders in the developing EV ecosystem in South Africa.

Client
Nissan


Problem

Objective

Nissan was looking to enhance their position as technology leaders in the developing EV ecosystem in South Africa.



Solution

Solution

Through consultation with VUKA’s Smarter Mobility Africa team, a package was created that included brand awareness, premium product placement in action, & thought leadership positioning.

Result

Results

Nissan received industry stakeholder engagement from the South Africa Minister of Transport, the United Nations Environment Programme, & famous radio presenter DJ Fresh. The total Nissan campaign PR value equated to R23 Million.



The actual achievement of driving EVs 2000kms from the Capital City to Cape Town is a major highlight of this event.

Mamokhele Sebatane
Corporate Communications at Nissan Motor Co.

Contact Us

Want to Generate Opportunities?

VUKA is the trusted media partner to key professionals, policy makers, suppliers and
manufacturers. We provide unparalleled opportunities for industry-wide connection.

    Other Case Studies

    Conlog meets face to face

    Conlog's team were eager to meet with customers face to face particularly decision makers and technical managers

    View Full Case Study
    Sector Thought Leadership Campaign Through Digital Engagement

    During the COVID pandemic Siemens South Africa were unable to meet in-person with customers and it was important that they has a constant message to market to maintain there sector leading role.

    View Full Case Study