How VUKA Group has helped businesses access new mobility opportunities in Africa
Objective:
Huawei’s participation and attendance at SMA summit was primarily for exploration purposes, to assess interest and anticipation ahead of their product launch.
Solution:
By means of securing a platinum sponsorship, which included exhibition space, allowed Huawei Digital Power to showcase, for the first time, its FusionCharge Liquid-Cooled Distributed DC Charging Solution. In collaboration with the Smarter Mobility Africa team, we formulated a comprehensive package that included brand promotion, product placement, thought leadership positioning, communication and media through ESI Africa physical and digital publication. The Smarter Mobility Africa team ensures a seamless end-to-end process, guaranteeing that individuals are connected appropriately and engaged in meaningful conversations. This proved highly fruitful as it enabled us to foster engagement with essential industry stakeholders from both the public and private sectors.
Results:
Considering the experimental nature of our experience and our aim to gather feedback, the favourable response we received from the event signals a clear and genuine interest and enthusiasm. As a result, we are now confident about the potential for the official rollout in the future.
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VUKA Group offers a system that enables businesses to influence decision makers before and after events, with consistent brand visibility that builds awareness, trust, and confidence. With 365-day marketing, clients achieve much more with their investments and position their company as an authority via live events, tradeshows, online events, news cycles, and more.
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VUKA is the trusted media partner to key professionals, policy makers, suppliers and
manufacturers. We provide unparalleled opportunities for industry-wide connection.
