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Bruce Whitfield joins the CEM Africa 2026 programme

July 02, 2026

A globally recognised journalist, best-selling author, broadcaster and one of Africa’s most sought-after speakers on decision-making, leadership and clarity in chaos, Bruce has spent nearly three decades unpacking the forces shaping business, economics, technology and society.

With his signature blend of insight, humour and sharp storytelling, he will help CEM attendees cut through uncertainty, understand shifting customer and market behaviour, and turn volatility into clearer thinking, stronger leadership and practical opportunity.

REGISTER: CEM Africa 2026

2026 programme highlights

The event opens on 18 August with curated networking experiences including a Padel Tournament, Podcast Discussion, Gin and Wine Tasting, and an evening Cocktail Function.

The main conference runs on 19 and 20 August, with strategic content, practical workshops and an expanded exhibition floor featuring dedicated Expo Spotlight Stages.

Key themes for 2026 include

  • AI, trust and data governance
  • Human and AI journey design
  • Journey orchestration and continuity
  • Voice of Customer and commercial impact
  • Employee experience and frontline resilience
  • The future African customer

ACCESS CEM Africa 2026 live programme

Meet 1Stream, Gold sponsor for CEM 2026. Redefining customer experience with AI Voice Agents that remove friction, speed up service and free human teams to focus on the relationships that matter.

CEM Africa is your opportunity to connect with and learn from the pioneers driving CX growth in African business. The stratergies, the play books and the inside scoop on trends and solutions to help take your customer journeys to all new heights.

Secure your ticket today and ensure you and your team stay ahead in the ever evolving world of CX.

We’ll see you in Cape Town this August!

About the author

CEM Africa
CEM Africa exists to shape the future of customer engagement. As we expand through regional summits, awards, and workshops, supported by digital content and industry news, we are building a connected community of CX leaders driving transformation across the continent.
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