Huawei explores interest ahead of their product launch
Huawei’s participation and attendance at SMA summit was primarily for exploration purposes, to assess interest and anticipation ahead of their product launch.
Problem
Objective
Huawei’s participation and attendance at SMA summit was primarily for exploration purposes, to assess interest and anticipation ahead of their product launch.
Solution
Solution
By means of securing a platinum sponsorship, which included exhibition space, allowed Huawei Digital Power to showcase, for the first time, its FusionCharge Liquid-Cooled Distributed DC Charging Solution.
In collaboration with the Smarter Mobility Africa team, we formulated a comprehensive package that included brand promotion, product placement, thought leadership positioning, communication and media through ESI Africa physical and digital publication.
The Smarter Mobility Africa team ensures a seamless end-to-end process, guaranteeing that individuals are connected appropriately and engaged in meaningful conversations. This proved highly fruitful as it enabled us to foster engagement with essential industry stakeholders from both the public and private sectors.
Result
Results
Considering the experimental nature of our experience and our aim to gather feedback, the favourable response we received from the event signals a clear and genuine interest and enthusiasm. As a result, we are now confident about the potential for the official rollout in the future.
It was definitely a fruitful event, and a positive experience for us. Having attended and participated numerous events, Smarter Mobility Africa summit certainly stands out as one to remember. Everything ran smoothly, from offloading to build, without any unexpected surprises. We had a really positive experience, are very pleased with the results and happy with the event as well as being connected with the right people in the right way.
Wesley Scott
Regional Marketing Manager, Huawei Digital Power Southern Africa
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