GE Energy as a Leader in the Gas-to-Power Sector
GE Energy were keen to engage with the Africa power generation market positioning GE as a leader in the gas-to-power sector.
Problem
Market Positioning
GE Energy were keen to engage with the Africa power generation market positioning GE as a leader in the gas-to-power sector.
Solution
Digital Media Channels
Through ESi Africa a media package including a webinar presented by key representatives from GE, a social media campaign through Linkedin focusing on relevant attendees and stakeholders who would benefit from the gas-to-power and provide GE with marketing qualified leads.
Result
Lead Generation and Awareness
- 329,631 brand impressions
- 6,466 social media engagements
- 7,242 page views
- 1,969 link clicks
- 31,285 targeted email opens
Total of 660 marketing qualified leads
“Today’s webinar was fantastic! The presentations, the polls, the Q&A. Loved it. Claire, you were a great moderator who really kept it connected and engaging. Hugh, Sylvain, Fred, amazing job! Thank you all!”
Lori Smithey
Events Marketing Manager
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