CTC Global reaches out to potential customers
CTC Global was keen to reach out to potential customers who were in the market for transmission line upgrades.
Problem
Objective
Our main objective was to meet with utilities and large power users who are in the market for transmission line upgrades.
Solution
Solution
CTC was provided several opportunities through the exhibition as well as pre-event marketing and support to connect with potential customers. One of the solutions provided was an editorial in the ESI-Africa magazine where we talked about the need for transmission line upgrade planning. We felt that the exposure pre-event as well as dissemination of the article through ESI-Africa’s social media channels gave us great exposure.
Result
Positive results
Through our participation at ENLIT Africa 2022, we were able to meet with the main utility of Guinea, and we are in advanced discussions on a transmission line upgrade.
“Through our participation at ENLIT Africa, we are able to regularly meet with key decision makers within local and Pan-African power markets, and therefore we see this as a crucial event to be part of.”
Wynand De Lange
Vice President Southern Africa
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