Sector Thought Leadership Campaign Through Digital Engagement
During the COVID pandemic Siemens South Africa were unable to meet in-person with customers and it was important that they has a constant message to market to maintain there sector leading role.
Problem
Objective
Siemens South Africa were looking to increase brand awareness & position themselves as thought leaders in Africa’s energy transition.
Solution
Solution
Siemens sponsored the opening keynote at VUKA’s Enlit Africa - Connect, presenting a thought leadership piece focusing on the 5D’s of the energy transition. They also participated in a panel alongside public sector stakeholders.
Result
Results
Siemens gained 441 opt-in leads, 70 digital exhibition visits, 641 channel views, & national media coverage on SABC news, boosting their exposure & positioning them as a thought leader.
This is some nice coverage, thank you for sharing it & for the support you & the team gave Siemens over the last few weeks, everything went off very well.
Althea Borman
Communications Business
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