ACTOM expands their brand in and around South Africa
ACTOM were looking to expand the reach and awareness of their brand into African countries, specifically outside of South Africa.
Problem
What was your objective for the event?
ACTOM’s objective, after a long absence of events due to the pandemic, was to expand the reach and awareness of our brand into African countries, specifically outside of South Africa.
Solution
What solution did you acquire from VUKA Group?
We had a large custom booth for our various divisions, sponsorship of the Opening Cocktail Function, Platinum Sponsorship as well as media support through ESI Africa.
Result
Did Enlit Africa deliver on your objectives?
Yes. We found Enlit Africa gave us the opportunity to meet and engage with existing and new potential customers outside of South Africa, but also that it was more cost effective to do so through the event.
The value Enlit Africa gave ACTOM was having intimate one-on-one engagements with existing and new potential clientele across Africa
Mamiki Matlawa
Group Business Development Executive
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