Impact Stories
Objective
Due to the pandemic Criteo were unable to meet their customers face to face. They needed to engage customers through digital means and increase their market position, & gain qualified leads.
Solution
VUKA created a bespoke sponsorship package for ECOM Africa. Several panellists were identified as potential customers & engaged with Criteo during the digital event. Included in the package were pre-qualified leads that led to 15 introductions.
Results
VUKA created a bespoke sponsorship package for ECOM Africa. Several panellists were identified as potential customers & engaged with Criteo during the digital event. Included in the package were pre-qualified leads that led to 15 introductions.
The event gave us exposure and positioning, and it also helped to initiate various prospective customer conversations.
Alistair Burton
Country Director for Criteo