Gain Market Share without Face-to-Face Meetings

Due to the pandemic Criteo were unable to meet their customers face to face. They needed to engage customers through digital means and increase their market position, & gain qualified leads.

Client
Criteo


Problem

Objective

Due to the pandemic Criteo were unable to meet their customers face to face. They needed to engage customers through digital means and increase their market position, & gain qualified leads.



Solution

Solution

VUKA created a bespoke sponsorship package for ECOM Africa. Several panellists were identified as potential customers & engaged with Criteo during the digital event. Included in the package were pre-qualified leads that led to 15 introductions.

Result

Results

VUKA created a bespoke sponsorship package for ECOM Africa. Several panellists were identified as potential customers & engaged with Criteo during the digital event. Included in the package were pre-qualified leads that led to 15 introductions.

The event gave us exposure and positioning, and it also helped to initiate various prospective customer conversations.

Alistair Burton
Country Director for Criteo

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