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Empowering South African SMEs: The Takealot Marketplace Journey


Since its inception in 2014, Takealot Marketplace has become a beacon of success for South African small businesses. From a modest 120 sellers, the platform boasts over 12,000 sellers based in more than 1,000 towns and cities across South Africa. This growth has seen over 26 million unique products sold on Takealot Marketplace.


Takealot Marketplace allows entrepreneurs easy access to millions of customers quickly, simply and affordable. It enables SMEs to develop and overcome some difficulties of establishing and scaling a business while finding a sustainable route to market. In 2023 alone, over 24,000 seller brands were onboarded, reaffirming Takealot Marketplace’s role as a catalyst for entrepreneurial success.


With thousands of success stories, Takealot Marketplace is not just a platform – it is a lifeline for businesses looking to thrive in the digital economy.


Join us as we redefine the eCommerce landscape, one success story at a time. Together, we’re not just building a marketplace; we’re building the future of South African entrepreneurship.

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