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Smoke CI

Sarah Lubbe is the Chief Revenue Officer at SmokeCI, bringing over 20 years of experience in client-facing, sales leadership, and marketing roles.

She has dedicated her career to creating customer value, both within brands and on behalf of brands as an outsourced customer experience (CX) partner.

Sarah holds a master’s degree in marketing from the University of Pretoria. Her expertise lies in helping SmokeCI’s customers leverage customer experience and employee engagement data to drive organisational change, identify improvement areas, and unlock significant benefits.

Throughout her career, Sarah has extensively explored the quest for Return on Investment (ROI) in CX programs. Through countless boardroom discussions and practical applications, she has gained valuable insights on achieving measurable ROI in CX initiatives. At her core, Sarah believes in the importance of people and that by deeply understanding your CX or employee engagement data, you can make a significant impact on your organisation, whether through tangible financial ROI or other measurable paths to success.

Sarah’s passion for CX and her extensive experience make her a useful partner for any organisation seeking to better leverage their VOC data for organisational benefit (and ROI). She is known for her ability to translate complex data into actionable strategies that enhance customer satisfaction and drive business growth.

Join Sarah at CEM as she shares her expertise and real-world insights, offering a unique perspective on enhancing the effectiveness of customer experience programs.