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Go2Africa

Maija de Rijk-Uys, is the Managing Director of Go2Africa, a leading multi-award-winning and B Corp-certified tour operator based in Cape Town, South Africa. A born and bred South African, she qualified as a Chartered Accountant with PwC in London and after close to six years with PwC, mainly spent in Advisory (Transaction Services), Maija felt the time was right to leverage her advisory experience in an entrepreneurial emerging company environment. Here she headed up Travelstarts’ 5 International Markets with an underlying team of 50+ International Market colleagues. This experience provided Maija with practical operational and set-up skills in Africa and other emerging markets (incl. Turkey), as well as a holistic understanding of ecommerce, travel and the start-up space.

Using her ops experience coupled with her passion for helping emerging businesses grow, Maija rejoined PwC to set-up and roll out the PwC Accelerator for 18 months after which she was approached for her new role at Go2Africa. Maija has spent the last 9 years of her career in the African safari space and is deeply passionate about East and South Africa’s natural assets and diverse people and showcasing these to the world.  

In 2024, Maija was appointed to the South African Tourism Board, where her passion for exploring and safeguarding the country’s rich landscapes and experiences allows her to positively influence tourism in the region. As a mother of two children, she is a go-to for her expertise in family safaris.  

Maija’s expertise has been recognized by Travel + Leisure, which named her a 2024 A-List Specialist for Family Travel in Eastern and Southern Africa safaris. 

Maija is an energetic, creative, proactive self-starter who believes in and practices discipline, transparency, collaboration, and integrity and ensures the execution of plans to learn and succeed continuously.