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George Mienie


George Mienie is an intrapreneur, leader, speaker, podcaster, electric vehicle owner and automotive industry expert, leading Auto Trader – South Africa’s biggest online vehicle marketplace – for almost 2 decades as CEO.

Having spearheaded a management buyout of AutoTrader when it was a pure retail classified print brand, he lead one of the biggest digital transformation success stories, turning AutoTrader into the most successful online vehicle marketplace in South Africa todav.

George, along with his team of almost 15 years, led the creation of the best consumer car search experience in South Africa. From layering underlying car taxonomy with live market data to creating car retailer tools – including Fuzion – which is used by hundreds of car retailers every day. He is currently working on solving the sell side for consumers and car-buying retailers through Auto Irader’s innovative product, Instant Offer.

Living with a full-battery electric Jaguar I-Pace, he is leading the charge to help SA understand the transformation journey to a greener cleaner more sustainable future.

Feb 23, 2024

Unlocking Africa’s Green Potential: Insights from Africa’s Green Economy Summit

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Feb 15, 2024

But how will I charge my electric vehicle in Africa?

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