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  • CXA Awards | 12 August 2025 | Century City Conference Centre | Cape TownCustomer Experience Africa Awards

    The CX Africa Awards celebrates and promotes the highest level of customer experience across Africa, striving for excellence in every touch.

    • Applications for the 2025 edition open on the 14th of April. Applications and nominations are free.
    • Building on the success of the 2024 awards, which drew over 70 entries from leading CX professionals, this year's event promises to be even more spectacular.
    • CXA's are connected with the annual Customer Experience Management Summit. The Award ceremony will take place at the end of CEM Pre Conference Day – 12 August 2025. Attendance to the awards ceremony - R2875
    • Should you wish to have more exclusive seating, a branded table with persons of your choosing, please do get in touch with us.

    Whether you're a CX professional, a business leader, or an organisation dedicated to creating exceptional customer experiences, the CX Africa Awards is your opportunity to shine.





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    CX Awards Categories 2024

    People Awards

    • CX Leader of the year

      This award recognises an individual who has demonstrated outstanding leadership and strategic vision in customer experience. It honours their ability to drive real business impact, inspire teams, and set new industry benchmarks for CX excellence.
    • Breaking barriers in CX

      This award celebrates industry pioneers who are redefining CX through innovation and leadership. It recognises those who not only excel in technology and strategy but also advocate for diversity and inclusion, making a lasting impact on the industry.
    • Rising star in CX

      This award highlights an emerging talent who is making waves in the early stages of their CX career. It recognises their fresh ideas, dedication, and potential to shape the future of customer experience in a meaningful way.

    Innovation Awards

    • Best overall CX solution

      This award recognises a company that has transformed its customer experience through innovative strategies and technology. The winner will have successfully implemented a solution that enhances customer interactions, improves efficiency, and delivers measurable business results.
    • Best use of AI

      This award honours a company that has effectively leveraged artificial intelligence to improve customer engagement, streamline processes, or personalise interactions. The winner will demonstrate how AI has enhanced the customer journey and driven real-world impact.
    • Best Enterprise Contact Center Platform

      This award celebrates a contact centre platform that provides comprehensive solutions for enterprise-level customer service. The winning platform will offer seamless omni-channel support, advanced analytics, and innovative features that enable businesses to deliver exceptional CX at scale.

    Transformation Awards

    • Best Customer Experience Team of the Year

      This award recognises a CX team that has successfully combined strategy and technology to enhance customer interactions. The winning team will demonstrate excellence in collaboration, problem-solving, and driving meaningful improvements in customer satisfaction and loyalty.

    NEW CATEGORY for 2025

    • Best Digital Transformation in Public Services

      This award recognises a government initiative that has used digital innovation to enhance public service delivery, efficiency, and accessibility. It celebrates projects that have improved citizen engagement through e-government platforms, automation, or mobile services. The initiative should demonstrate measurable impact, addressing challenges such as digital inclusion and infrastructure gaps in Africa.
    • Best Citizen Experience Initiative

      This award honours a government-led programme that has significantly improved how citizens interact with public services. It recognises initiatives that enhance accessibility, reduce bureaucracy, and improve response times in areas such as healthcare, municipal services, or social welfare. The project should demonstrate a citizen-first approach, particularly benefiting underserved communities in Africa.

    CXA 2024 winners

    Rising Winner
    Barriers Winner
    Leader Winner
    Overall CX Winner
    Contact Winner
    AI Winner
    Overall CX Winner

    4 simple steps CXA Award applications

    1. Fill in your application form via our website from April 14th 2025
    2. Applications in review - weekly leading up to the event
    3. Finalists will be announced in July 2025
    4. The cocktail party and awards take place on 12 August 2025

    About Customer Experience Management Africa Summit

    CEM Africa electrifies industry leaders with cutting-edge
    strategies and innovative solutions for mastering
    customer experience. From riveting keynote speeches
    to dynamic panel discussions, attendees delve into the
    latest trends and best practices, igniting a passion for
    revolutionising customer satisfaction.

    Request Further Information

    Fill in the form below and our team will help you with information about the event, and answer any questions you have.

    SUPPORT & FAQ’S

    If your question isn’t answered below, click on the button below to ask us directly.

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