Marketing Manager (French & English Speaking)

Company: VUKA Group
Company info: www.wearevuka.com
Job Title: French-speaking Marketing Manager
Department: Mining Division
Reporting to: Group/Event Director

Introduction:

The Marketing Manager will be responsible for marketing a portfolio of business conferences and exhibitions to senior-level executives and technical staff from the mining industry. Using your marketing skills, you will develop and implement the marketing strategy in its entirety. You will work closely with the event manager/director and sales leads throughout the process to ensure event targets are reached. This is a strategic and analytical role in which you will have bottom-line responsibilities for creating and executing innovative marketing plans deploying online & offline direct marketing tactics.

Requirements:

  • French speaking is a requirement (with valid work visa for South Africa)
  • Degree or equivalent qualification in Marketing Management
  • 3 – 5 years in a strategic B2B marketing role
  • Currently residing in Cape Town
  • Proven track record in creating successful marketing communications campaigns
  • Proven use and understanding of complex databases and segmentation techniques
  • Proven understanding of tracking & response reporting and analysing
  • An excellent understanding of digital marketing techniques
  • Project management experience
  • Team management experience
  • HubSpot Experience will be an advantage

Responsibilities:

STRATEGY:

  • Building and developing overall marketing strategies (including digital, data, content and branding)
  • To build and develop integrated online and offline marketing strategies for a portfolio of medium to large scale local & international events and define the brand strategy across the portfolio(s)
  • Develop marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising)

EXECUTION & PROJECT MANAGEMENT:

  • Overseeing campaigns and managing budgets
  • Executing and overseeing marketing campaign activity timelines
  • Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets.

ANALYSIS AND REPORTING:

  • Provide on-going analysis and reports and recommend improvements
  • Develop and maintain systems & processes which effectively report on marketing activities effectively and efficiently
  • Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information

DIGITAL:

  • Portfolio and event digital strategies to maximize SEO, develop Social Media tactics and drive lead generation
  • Identify and roll out a digital marketing strategy which includes the most relevant digital channels – including sites, apps, social networks, video and audio to acquire and maximise audience engagement

NEGOTIATION AND RELATIONSHIP BUILDING:

  • Develop and manager strategic partnerships with stakeholders
  • Establishing and developing strategic partnerships to enhance the global presence of the brand
  • Maximising opportunities with speakers, sponsors and publications
  • Manage, monitor, maintain and regularly review relationships with key suppliers and stakeholders to ensure highest levels of service are continuously delivered.

CONTENT:

  • Initiating clear strategies for creating and distributing associated content
  • Improving marketing effectiveness of marketing campaigns by writing and evaluating copy to increase response rate

DATABASE AND CRM:

  • Advanced segmentation and data building strategies
  • Map out the portfolio target market and develop a 6 and 12 months data acquisition strategy together with metrics and targets
  • Loyalty campaigns and use of incentives and offers to retain current clients

BRANDING:

  • Conceptualising marketing materials and ensuring studio is briefed in these concepts

CREATIVE IDEAS:

  • Identifying opportunities for new methodologies and more efficient future marketing
  • Remain up-to-date with the latest communications tools and continuously assess their deployment to improve marketing effectiveness.

TRAINING:

  • Train & develop a team of highly skilled Marketing Co-ordinators and/or Marketing Specialists.

Competencies:

  • Excellent overall project and portfolio management, planning and troubleshooting through to successful delivery
  • Excellent interpersonal, written and verbal communication skills
  • Ability to work independently under tight deadlines
  • Outstanding analytical ability with acute attention to detail
  • Coherent direct marketing knowledge and creativity combined with detailed analytical ability
  • Innovation in your marketing
  • Excellent organisational skills – able to juggle multiple projects, work under pressure and meet deadlines
  • Excellent people management skills, demonstrable experience of leading a dynamic marketing function, and a proven training & development track record
  • Enthusiasm and motivation to achieve outstanding results
  • Knowledge of the mining industry and/or the finance and investment industry
  • Travel and experience in African markets

Remuneration: R30,000.00 gross per month

Job Category: Marketing Team
Job Type: Freelance / Full Time
Job Location: South Africa

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