Marketing Campaign Manager

Join Our Exceptional Marketing Team as an End-to-End Campaign Marketing Manager

Are you a Marketing Maestro looking to amplify your career in a dynamic and innovative environment? We’re seeking a motivated and enthusiastic individual to become a vital part of our team. As the End-to-End Campaign Marketing Manager, you’ll play a pivotal role in executing strategic marketing initiatives for our high-performing Power and Energy Portfolio, inclusive of expansive exhibitions, conferences, and diverse publications.

SKILLS REQUIRED

Relevant Marketing/Communications qualification
4+ years of multi-channel roadmap development experience
Must be residing in Cape Town (relocation is not an option)
Ability to manage multiple projects with strict deadlines while focusing on details.
Proficiency in marketing automation and CRM software.
Experience in B2B software marketing, A/B testing, and campaign analysis.
Strong project management, organizational, and communication skills.
Exceptional planning and organizational skills
Above-average interpersonal, written, and verbal communication skills
Deadline-driven approach, capable of working independently under tight timelines
Outstanding analytical abilities with a keen attention to detail
Blend of creative and analytical skills
Proactive and responsible mindset
Enthusiasm and motivation to deliver exceptional results
Strong copywriting skills
In-depth understanding of the latest marketing trends and techniques
Excellent external verbal and written communication skills
Genuine passion for marketing and a proactive approach
Solid understanding of the digital marketing landscape
Exceptional multitasking abilities
Proficiency in Microsoft Office suite
Experience with social media scheduling tools, marketing automation software, Canva, and video editing tools
Marketing campaign management experience
Excellent administrative skills and highly organized
Understanding of the sales process is advantageous

RESPONSIBILITIES

Strategic Execution:
Collaborate closely with our Marketing Team to seamlessly execute robust marketing plans, ensuring the achievement of event targets and driving overall marketing success.

Content Creation and Campaign Management:
Spearhead the creation of compelling promotional materials, develop impactful social media content and strategies, and take charge of managing and leading comprehensive campaigns.

Team Leadership:
Mentor and guide junior team members, leveraging your experience and skills to support their growth while ensuring high-quality output.

Networking and Collaboration:
Attend industry events, fostering valuable connections and working closely with the Head of Marketing and Marketing Manager to optimize marketing strategies.

Innovation and Collaboration:
Demonstrate a collaborative and innovative mindset, acting as a crucial team player with a positive attitude while ensuring seamless communication and coordination within the marketing department.

Your role as an End-to-End Campaign Marketing Manager will encompass a diverse range of responsibilities, including but not limited to:

  • Campaign Strategy & Execution:
    Designing and deploying digital and social media campaigns, emails, SMS, and PR broadcasts while organizing data and tracking results.
    Negotiating marketing partnerships with external organizations.
    Managing relationships with business partners to coordinate and implement marketing activities.
    Ensuring the website is current and up-to-date by uploading and refreshing web content.
    Tracking inquiries and ensuring leads are appropriately passed to sales teams.
    Updating marketing plans and reporting back on responses.
    Contributing to basic copywriting and improving campaign effectiveness.
    Adhering to branding and communications guidelines in all tasks.
    Collecting, analyzing, and reporting marketing data, making improvement suggestions based on results.
    Assisting with data research and sourcing new lists and collection methods.
    Collaborating on securing valuable external promotions and partnerships.
    Driving onsite marketing activities and partner marketing fulfillments.

Demand Generation & Optimization:

  • Strategizing, executing, and optimizing data-driven demand generation campaigns.
    Developing and deploying integrated marketing campaigns aligned with organizational goals.
    Conducting A/B testing across all channels and continuously optimizing campaigns.
    Building prescriptive persona-based buyer journeys for campaign strategies.
    Collaborating with internal teams for effective messaging and campaign execution.
    Integrating competitive campaigns and alliance partner campaigns into segment plans.
    Providing ongoing reporting, insights, and campaign pacing updates to stakeholders.
    Documenting processes for transparency and knowledge sharing.

 

 

Apply for this position

Drop files here or click to uploadMaximum allowed file size is 8 MB.
Allowed Type(s): .pdf, .doc, .docx
Drop files here or click to uploadMaximum allowed file size is 8 MB.
Allowed Type(s): .pdf, .doc, .docx